Empowering Munding Village to Marketing MSME Products and Cultivate Koi Fish by Utilizing Digital Technology

Abstract

Munding Village, which is located on the slopes of Mount Ungaran, has abundant water resources and fertile agricultural land. However, there are major obstacles to the economic and cultural growth of the community, due to limited exposure to digital marketing and social media in Munding Village, Semarang, and lack of skills in taking and editing photos and videos. This project aims to transfer knowledge about advanced drone technology for various photography applications to local communities. Provide hands-on training on photo and video shooting techniques to empower participants to create visually appealing content. Actively engage in digital marketing, utilizing acquired skills to increase the visibility of local products and tourism in Munding Village. Hold intensive sessions on photo and video editing techniques, equipping participants with the skills to create impactful visual and branding content. The research method used in this research is the observation and training method. The village community's knowledge of interesting product photos and videos increased by 43% after the KKN team carried out training. It is hoped that the results of this activity can provide positive change by emphasizing the importance of education, cultural exchange, and community empowerment.