Empowering Doplang Village for Marketing Tuberose Flower Products and Tourism Development by Utilizing Digital Technology

Abstract

Klotok Hamlet, located in Doplang Village, cultivates tuberose or sweet flowers. This flower, famous for its fragrant flowers, grows abundantly in rice fields with an adequate irrigation water supply, thus contributing to the landscape's beauty and the community's economic prosperity. However, Doplang Village lacks digital marketing, social media, and skills in taking and editing photos and videos. This is a significant obstacle to the economic and cultural progress of society. The goals of this project focus on transferring knowledge about advanced drone technology, providing hands-on training in photo and video shooting techniques, actively engaging in digital marketing, and introducing Indonesian culture to participants. The research methods used in this research are observational, participatory, and training methods. The project's objectives were well-defined, focusing on transferring advanced drone technology knowledge, providing hands-on training in photo and video capturing techniques, engaging in digital marketing, and immersing participants in Indonesian culture. The village community's knowledge of interesting product photos and videos increased by 58% after the KKN team carried out training. By addressing identified challenges and implementing recommended strategies, this collaboration can continue to have a meaningful and sustainable impact on the lives of the people in Doplang Village.