Young Gym Website Development as a Digital Information and Promotion Media to Increase Accessibility of Fitness Service Information in Salatiga City
Main Article Content
Abstract
The development of information technology has encouraged various service sectors, including fitness centers, to utilize digital media as a means of delivering information and promotion. Young Gym in Salatiga City is a fitness center that offers various facilities and training programs. However, information delivery to the public is still carried out conventionally, thus limiting access to information. This study aims to develop the Young Gym website as a digital information and promotion medium that can present information in an integrated, easily accessible manner, and according to user needs. The study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data analysis was carried out using descriptive qualitative analysis techniques through the stages of data reduction, data presentation, and drawing conclusions. The website development process included needs analysis, interface design using the Z-Pattern Layout principle and color theory, implementation using Google Sites, and evaluation of the website's functionality and completeness of information. The results showed that the developed website was able to integrate information regarding the institution's profile, facilities, training programs, fitness articles, testimonials, and contact services into a more systematic digital platform. The website also makes it easier for the public to obtain information without having to come directly to the location and supports Young Gym's digital promotion strategy. Scientifically, this research expands the application of website development to the fitness services sector and demonstrates that user-centric digital media development can improve the quality of organizational communication and information accessibility. This research is expected to serve as a reference for fitness centers and other service organizations in developing effective digital information media.
Article Details
References
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